El Museo Frida Kahlo, también conocido como La Casa Azul, es el universo íntimo de la artista. En el marco de los 115 años de su natalicio, desarrollamos una experiencia digital basada en la arquitectura de este espacio donde vivió junto a su familia y años después, con Diego Rivera. El sitio web incluye información del archivo, obra y vestimenta de Frida, un recorrido 360° del lugar e información acerca de las actividades del museo. 

Trabajamos en el desarrollo del sitio web de la Cátedra Extraordinaria Federico E. Mariscal de la Facultad de Arquitectura y el micrositio web de la Cátedra Actual: Arquitectura y urbanismo. Desde fronteras dispersas del Arq. Alberto González Pozo donde se puede consultar su trayectoria, publicaciones y proyectos en los que colaboró a lo largo de su vida.

We designed a qualitative methodology with the support of people-centered design tools and techniques, which included the analysis of data reports obtained from the diagnosis of the first edition of Flash Act, an inter-institutional effort to promote the dialogue between Art, Science and Technology in Mexico, Central America and the Caribbean. The process included the generation of data intelligence, analysis and interpretations from collaborative actions and "hands on" formats with the project's stakeholders.

In the context of the COVID-19 pandemic, Aura developed uso.mx, a brand and digital marketplace for art and culture. As a response for the cultural sector´s need to find alternative forms of exchange in the digital world, we created this platform where it was possible to access a wide cultural offer during the health crisis: from limited editions of objects created by artists, museum shops and artistic and educational experiences. USO was designed as a user-centered space regarding the needs of its Community as its axis, with the quest to search for new ways to bring the art world closer to a broader market and thus nurture its growth.

Participatory public innovation program developed by British Council Mexico, the Jalisco Secretariat of Culture and as strategic partners Aura in Mexico and STBY in the United Kingdom. The main objective of IfC was to articulate a new series of public policy recommendations, the product of extensive consultation and participatory digital workshops in collaboration with the cultural and creative community of the state of Jalisco.

Art, Culture and New Technologies in Latin America an The Caribbean Series How can the novel uses of technologies in the cultural and creative industries in the context of Covid-19 contribute to innovation and social change in Latin America and the Caribbean? At AURA we were selected by the Innovation and Creativity Division of the Inter-American Development Bank to carry out a series of investigations that allow us to contribute with data and help build a more favorable ecosystem for the cultural and creative industries of the region after the health crisis.

 68 Memorial and Museum of Social Movements. We led the renovation of the old 1968 Memorial. We implemented a comprehensive strategy comprising of an audience diagnosis of the previous Memorial as well as the conceptualization and implementation of the new project (management, content and curatorial design, and museum display). 

M68 digital repository: Citizens on the move Digital collection of Mexican social movements (1968 to the present) with a focus on civil rights. With this project we successfully set a new paradigm within the practices of cataloging and preserving  social memories and cultural heritage. We also contributed to the generation of sustainable digital collections in Latin America.

SOMA official website and digital archive In the context of SOMA’s 10th anniversary, we designed and developed a new website for this independent artist organization. Our website gathers information about their work during the past decade. It contains a digital archive of programs, events and other activities. Users can create an account to generate a personal collection and calendar based on the ongoing activities held at SOMA.

Artistic strategies, communities and self-management from Cuba A multiplatform project that tells the stories of visual artist communities working in Cuba focusing on how they navigate political and social constraints in the island. This project, developed with the support of  Open Society Foundations, is comprised of a film documentary, a docuweb, a public program and an artistic exhibition.  

We curated Emiliano. Zapata after Zapata, a large-scale exhibition based on the campesino hero Zapata, that was presented at the Fine Arts Palace in Mexico City. Additionally we developed audiovisual and educational tools for kids, schools and adults. The exhibition covers the visual representations of the hero throughout the twentieth and twenty-first centuries between Mexico and the United States.   

Aura designed and managed the cultural agenda of the Generation Equality Forum Mexico, a global meeting convened by UN Women, sponsored by the governments of Mexico and France, which seeks to bring together feminist activists from around the world to foster action and renew gender movements. We brought together mexican artists and activists in art exhibitions, conferences, conversatories and performances to talk about the relevance of art in the feminist movement as a tool to name gender issues and promote profound changes with the help of research and artistic creation.

We worked with the International Affairs Management Office of the Federal Ministry of Culture in Mexico to design and develop a strategy to impulse Mexico’s Creative Economy.

The Board of Trustees is a civil association dedicated to support the fulfillment of the mission of the Museo Universitario Arte Contemporáneo of the UNAM. On the website, developed by Aura, you can find information about the projects and experiences developed by the Board, meet its members and make online purchases in the museum store. Users can also make donations to the museum, in an automated and simple way.

Cobertizo is a new program of artistic residencies in a forest in the State of Mexico, conceived as a space for meeting, research and experimentation around artistic practices. It is a call for artists, curators, writers and researchers around the world. Aura redesigned the image of the project, created a new website and launched a digital marketing campaign in English and Spanish on social networks and search engines that would allow a better positioning and attract potential interested parties in Mexico and abroad.

With this site, the MACG-Museo de Arte Carrillo Gil launches a new image and makes its extraordinary collection of modern and contemporary art available to the online public, as well as its current activity’s program and the archive of previous exhibitions and the BI program. The image and navigation structure of the page are inspired by the iconic ramp-type stairs of this museum in the south of Mexico City.

Cultural Center of Jalisco Agustín Yáñez We led the renovation of infrastructure and programs for this iconic cultural center in Guadalajara. The project included an evaluation and diagnosis strategy, facility improvements and the update of their programming through a coherent link between their spaces: Juan Soriano Gallery, Consuelo Velázquez Auditorium, the Library and the Bachelor of Arts.

Mobile app for the Anish Kapoor exhibition, Archeology: Biology, that was presented at the University Museum of Contemporary Art of the National Autonomous University of Mexico (MUAC) in 2016. The application, which won best app in a! Diseño awards, included three interactive games that invited users to play with concepts such as color, shape and space. It also features a trivia that allowed kids to learn more about the pieces in the show.

An interactive web documentary that tells the stories of a new generation of creative young people in Mexico. The project maps out the creative industries in the country and presents the multiple voices, collectives, spheres and transits of creative practices. This documentary explores the different ways in which new generations of creative individuals are producing work regardless of their geographical, social, economic, ethnic and gender situation.

We curated and produced this exhibition by visual artist Nirvana Paz. It included unpublished works related to Mexico City that reveal processes of empathy and recognition in public urban spaces. It was presented at the Museum of Mexico City within the context of FotoMéxico 2019.

Multimedia application for the exhibition Reverberations: art and sound in the collections of the Contemporary Art University Museum. App users can find information about the themes of the exhibition, audio guides, videos and augmented reality interactives around key works and major themes.

Exclusive software for the creation and management of arts collections. Our cloud-based platform allows managing, preserving and disseminating artistic collections and databases. It optimizes internal operations, generates machine learning and has desktop, mobile, VR and AR outputs.

We consulted and designed educational content for the exhibition Paint the Revolution. Modern Mexican Art (1910-1950), housed at Mexico City’s Fine Arts Palace, Museum of Fine Arts Houston and Philadelphia Museum of Art. We conceptualized and coordinated the development of an innovative graphic code that served as a pedagogical chart of the exhibition.

An art book fair that brings together national and international publishers interested in the production of art books and special editions. Annually, the fair gathers  publishers, artists, writers, editors, designers and general public. Paperworks seeks to open a dialogue between the art world and the editorial field.